The games my circle of friends played determined where I spent my time and money my choice to dive into the mid-90s Marvel TCG over Star Wars or any other me-too trying to jump on the Magic bandwagon was purely determined by what my friends were playing.
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Embarrassingly enough, in the days before broadband was common place, I used to play Magic over the phone with my friend (and now world traveling pro player) Sam Black. Magic: The Gathering was more about hanging out with my friends after school than participating in hobby store tournaments where I would get knocked out easily by older, more strategic players. When I think back to the many hours of my adolescence playing trading card games (TCG), social bonds were critical to my engagement and spend within the genre. The rest of this article suggests features that can help turn Hearthstone into Activision’s next billion-dollar franchise. However, more than any game I have played in the last two years as a monetization design consultant, Hearthstone has the opportunity to knock Supercell and King from the lofty positions on top of the charts. Hearthstone is already performing extremely well on the top grossing charts, and thanks to its high quality, fun factor, name brand recognition and proven genre, the game is likely to be an evergreen success for Blizzard that remains on the top 100 grossing chart for years. Packs opened – 91 (11 earned, 80 purchased).Matches played – 112 (54 wins, 58 losses).To cap off the experience, I spent 4 hours playing four admissions to the Arena. I spent 5 hours with my new, big spender decks in casual and ranked play. This time was spent opening packs and assembling Warlock and Priest decks. I then spent 1 hour and $100 transitioning to a high-value payer. I assembled a Rogue deck and split my time between casual and ranked play.
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The second 5 hours I played as free player trying to get serious with a single deck. For the first 5 hours I was in learning mode, playing as a free player trying out the various features and classes. Before I dive into the analysis, I want to provide my methodology and some stats on the 20 hours of play.
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